Vietnam is an inspiring country for tourism and investment. Bustling street life, exceptional cuisine and majestic scenery are all waiting for you. A country that is constantly moving, Vietnam always balances its young urban culture with traditional values. In the city, ancient temples are just a stone's throw from the modern store. In rural villages, life still flows along the rivers and harvests. This contrast between old and new makes up no small part of Vietnam's attractiveness.

THOSE WHO HAVE NOT BEEN TO VIETNAM WILL BE SURPRISED BY THE DIVERSE NATURAL SCENES ENCAPSULATED IN THE COUNTRY. VIETNAM TOURISM IS SPOILT FOR CHOICE AMONG COUNTLESS BEAUTIFUL SCENERY HERE.

Northern Vietnam is a mountainous region mixed with vast valleys. The northern provinces are famous for their green terraced fields colored with young rice, turning golden in the harvest. In the central region, rivers and lagoons maintain a peaceful life and white sandy beaches stretch along the coastline. The Mekong River flows through the southern provinces forming a fertile plain, nurturing mangrove forests and islets on both banks.

In Vietnam, beaches are always close to you. Travelers who love the blue sea and white sand are spoilt for choice between destinations stretching along the coastline. The islands of Nha Trang or Phu Quoc are blessed with turquoise blue waters, fine soft sand, and brilliant coral reefs. Just a short flight from Ho Chi Minh City, the turtles lay their eggs on Con Dao's pristine sand.

Among Vietnam's many impressive destinations, the most prominent are the world-class wonders. Ha Long Bay, just two hours away from Hanoi, is joined by countless limestone mountains rising from the calm water. Sapa is also a destination not to be missed, where majestic mountains and terraced fields lead visitors from one masterpiece to another of nature.

CULTURE

VIETNAMESE CULTURE IS AN INHERITANCE FROM THE PAST FOR THOUSANDS OF YEARS. THROUGHOUT HISTORY, VIETNAMESE PEOPLE HAVE ALWAYS PRIDED THEMSELVES ON A STRONG CONNECTION WITH CUSTOMS AND TRADITIONS.

WORLD HERITAGE SITES

Eight UNESCO World Heritage Sites are spread across Viet Nam. Each offers interesting perspectives on local life and majestic natural beauty. The Imperial Citadel and Hue tombs take you back to the Nguyen Dynasty full of ups and downs. Hoi An Ancient Town used to be a bustling meeting point for boats and merchants around the world. Throughout other provinces and cities, you will encounter ancient relics, poetic scenes, vivid pieces that make up the picture of Vietnamese heritage.

PAVEMENT CULTURE

The streets paint Vietnamese life. The streets here aren't just for getting around. Streets and sidewalks are also places for trading, eating, dating spots over coffee, places to cut hair or rest. Big cities are always full of life with the murmur of millions of motorcycles, where you can feel a constant energy boiling on every road.

NATIONAL IDENTITIES

Vietnam is home to diverse bloodlines. The community of 54 ethnic groups is divided into hundreds of smaller groups. Each ethnic minority preserves its own culture, with its own rituals, costumes, and language. The best way to get to know them is through real-life experiences such as living with local people, or learning how to weave fabrics with distinctive patterns. National culture has always been an attractive highlight of Vietnam's tourism.

CUISINE

THE SOUL OF VIETNAMESE CUISINE LIES IN ITS FRESH INGREDIENTS. DISCOVERING AMAZING FOOD ACROSS THE COUNTRY IS A NEVER-ENDING JOURNEY.

STREET FOOD

The best quality "restaurants" in Vietnam are located right on the pavement. Follow the scent of grilled smoke on the streets of Hanoi to a row of delicious bun cha, or pick up a package of sticky rice from a rattan basket composted with a warm blanket. There's nothing more authentic Vietnamese than a crispy loaf of bread for breakfast, or a bowl of pho on winter days. Have good appetite!

REGIONAL CUISINE

The specialties of each region of Vietnam bring with it the local lifestyle and the quintessence of nature there. The North cherishes exquisite recipes, like the delicious bowl of vermicelli noodles that must be prepared for hours. In the Central region, royal culinary traditions and typical spices blend in unique dishes such as lotus rice or spring rolls. Southern clay pot catfish in caramel sauce and sour soup come from abundant fisheries, the pride of the Mekong Delta.

COFFEE CULTURE

The aroma of Vietnamese coffee is a great alarm clock. The fertile Central Highlands basalt soil feeds quality robusta coffee trees. These coffee beans are one of Vietnam's most beloved export products. Vietnamese coffee culture is very diverse, you can easily count hundreds of cafes in big cities. Vietnamese people make traditional coffee with aluminum filters. Watching time fly by while waiting for the coffee to drip makes this drink even more savory.